A trip down memory lane

Glasgow has always had a love affair with the silver screen to the extent that it was known as ‘Cinema City’ between 1920 and 1960, due to the huge number of cinemas and the vast attendances that they enjoyed.

With the team here at P4P all cinephiles, you can imagine the excitement when we were invited to create a marketing campaign for the former Odeon Cinema on West Regent Street, Glasgow. This 1934 art deco building, which was originally the Paramount Cinema, is now being given a new lease of life as a comprehensive refurbishment transforms the building to provide 14,400 sq ft of unique office space.

To introduce “The Reel House” to the marketplace a teaser brochure was sent out along with glasses that enabled recipients to view the building in 3D. This was in turn followed by the main brochure, which referenced a selection of feature films to highlight the building’s many benefits. The centre of the brochure featured an “Intermission” booklet containing images of the well-known entertainers, from Dylan to Dusty Springfield, who had performed at the Odeon.