Worthy of a closer look
Following an extensive renovation programme we were invited to create a new brand and marketing collateral for this well known office building that benefits from being located on Glasgow’s most sought after business address.
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If you have any questions about our services or are interested in working with us, please give us a call. We'd love to hear from you!
P4P Creative
93 Candleriggs
Merchant City
Glasgow G1 1NP
0141 552 9513
hello@p4pcreative.com
180
St Vincent Street
Identity
Utilising both letters and numbers for the address allowed us to create a brand that started and finished with the letter 'O'. Adding a grey tone to this element resulted in a strong distinctive marque that reflected the building’s contemporary new interiors. The brand featured prominently on exterior signage and within the new reception area.
Brochure
A portrait format mirroring the building’s exterior was selected and an ultra varnish finish added to elements to produce a quality look and feel.
Website & Email Campaign
A scrolling website was created that provided access to a short film featuring the building’s clean and crisp interior and the panoramic views from the upper floors. As floors were leased a series of emailers announced the arrival of the new tenants and highlighted the remaining space availability.
Marketing Suite
Freestanding totems were designed showing floor and space plans, specification details and information relating to the ease of access to public transport and amenities. Adopting this approach meant that the totems could be moved from floor to floor as space was taken up.
