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P4P Creative
93 Candleriggs
Merchant City
Glasgow G1 1NP

St Vincent Street

Worthy of a closer look

Following an extensive renovation programme we were invited to create a new brand and marketing collateral for this well known office building that benefits from being located on Glasgow’s most sought after business address.

Branding, Print, Website, Marketing Suite, Signage

180 St Vincent Street collage
180 St Vincent Street reception


Utilising both letters and numbers for the address allowed us to create a brand that started and finished with the letter 'O'. Adding a grey tone to this element resulted in a strong distinctive marque that reflected the building’s contemporary new interiors. The brand featured prominently on exterior signage and within the new reception area.

180 st vincent street brand and 'accommodation worthy of a closer look' tagline


A portrait format mirroring the building’s exterior was selected and an ultra varnish finish added to elements to produce a quality look and feel.

180 St Vincent Street brochure

Website & Email Campaign

A scrolling website was created that provided access to a short film featuring the building’s clean and crisp interior and the panoramic views from the upper floors. As floors were leased a series of emailers announced the arrival of the new tenants and highlighted the remaining space availability.

180 St Vincent Street website desktop and mobile designs

Marketing Suite

Freestanding totems were designed showing floor and space plans, specification details and information relating to the ease of access to public transport and amenities. Adopting this approach meant that the totems could be moved from floor to floor as space was taken up.

180 St Vincent Street website desktop and mobile designs
180 St Vincent Street website desktop and mobile designs