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P4P Creative
93 Candleriggs
Merchant City
Glasgow G1 1NP

525 Ferry
Road

Going Big!

Having been invited to market the largest available office space in Edinburgh we decided to go big. With 110,000 square feet available at Five Two Five Ferry Road, the marketing material needed to convey the massive scale of this outstanding headquarters opportunity.

Branding, Print, Website, Signage

Identity

An abstract angular shape was designed referencing the building’s unique façade and the addition of the address in text resulted in a strong, easily recognisable marque. A bold red and white colour palette was selected for the brand and this scheme was used throughout all the marketing collateral.

525 Ferry Road Edinburgh Identity
Think Big
525 Ferry Road Edinburgh Umbrella
525 Ferry Road Edinburgh Signage

Emailers

To emphasise the scale of the available space a series of emails was designed that invited recipients to ‘think big’ and posed the question, what can you fit into 110,000 square feet? Each email revealed the answer to its own question by indicating how many Edinburgh taxis, buses and trams would fit into the space. The final email directed people to the website where they could access more information about the building.

525 Ferry Road Edinburgh Emailers
525 Ferry Road Edinburgh Website

Brochure

Again to get across the size of the opportunity an A3 brochure was created that folded to A4 for ease of distribution.

525 Ferry Road Edinburgh Brochure

Finishing Touches

Potential occupiers attending breakfast events at the building were presented with a beautiful set of solid silver cufflinks embossed with the graphic element of the brand.

525 Ferry Road Edinburgh Cufflinks