This well-known Edinburgh office building, located on Queensferry Road was subject to an extensive renovation programme. Our task was to present it to the market in an entirely new light.
To create initial interest a series of rhyming teasers were sent out hinting at the identity of the building. This campaign was in turn picked up on by trade press creating some excellent free publicity for the building. Following this a 52-page brochure was produced which continued the rhyming theme to sell all the main benefits of the building.
Attractive wall graphics on the marketing floor also helped to convey the building’s strengths and a spectacular launch event on one of the building’s upper floors helped to reposition Orchard Brae House as a highly desirable home for business.
Following on from the success of the marketing campaign we were delighted to be instructed once again on Orchard Brae House to produce the investment brochure.
