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P4P Creative
93 Candleriggs
Merchant City
Glasgow G1 1NP

RED
Dalmarnock

Revitalised. Energised. Dalmarnock

With Glasgow’s East End going from strength to strength we were invited to craft a brand and marketing collateral for what is set to become one of Glasgow’s most future proofed office buildings, RED Dalmarnock.

Branding, Print, Website

Identity

The distinctive footprint of the RED building allied to the potential for an occupier to incorporate a rooftop running track informed the linear design of the brand.

Images of RED Dalmarnock launch invite and social media presentation style Images of RED branded beverages
RED Dalmarnock brand hoardings
RED Dalmarnock signage
RED Dalmarnock tote bags
Images of RED Dalmarnock launch invite and social media presentation style Images of RED branded beverages

Presenter

The bespoke hardback books designed for presentations incorporated the curved elements of the brand to produce a cohesive visual style. Illustration and graphic elements were also introduced to further develop this linear approach and to help convey the modern aesthetic of the building.

RED Dalmarnock stacked brochures
RED Dalmarnock Brochure Concept page
RED Dalmarnock Site Illustration
RED Dalmarnock 'Glasgow By Numbers' page
RED Dalmarnock Website Icons

Website

A colourful holding page was created again mirroring the curved elements of the brand and featuring a carousel containing a selection of the computer generated images that had been created for the print work.

RED Dalmarnock website desktop and mobile designs