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P4P Creative
93 Candleriggs
Merchant City
Glasgow G1 1NP

Aberdeen Energy
& Innovation Parks

Following the acquisition of Aberdeen Energy & Innovation Parks by the Moorfield Group, we were commissioned to re-energise the marketing collateral and site signage for both parks.

Print, Website, Events, Marketing, Signage

© Simon Price

Aberdeen Energy & Innovation Parks

Each Park provides environments that people love – environments where it’s possible to achieve that all important work-life balance. Both Parks are situated in beautiful locations – one in a mature, lush parkland setting and the other in a scenic coastal setting overlooking the North Sea.

Brochure & Marketing Material

With Aberdeen consistently achieving one of the highest living standards in the UK, the brief was to highlight the excellent work/life balance that both Parks offer. This was achieved by emphasising the Parks’ beautiful green environments, excellent on site amenities and the array of lifestyle options that lie conveniently nearby.

© Simon Price

Digital

Formerly the Parks had been promoted through a single website however to clearly identify the individual locations unique websites were created for each Park in addition to a joint site.

Signage

To strengthen the identity of each Park, individual colour palettes were selected and these were incorporated into the redesigned wayfinding signage.

© Simon Price

Offshore Europe

Attracting over 63,000 visitors and over 1,500 exhibitors, Offshore Europe is Europe’s largest oil exploration and production conference. Held at Aberdeen Exhibition & Conference Centre, immediately adjacent to Aberdeen Energy Park, this presented the perfect opportunity to promote both Parks to a highly targeted audience. To tie in with the energy theme Stoats porridge oats energy bars were handed out to delegates as a promotional giveaway from both the Energy and Innovation Parks.