A trip down memory lane...
Glasgow has always had a love affair with the silver screen to the extent that it was known as ‘Cinema City’ between 1920 and 1960, due to the huge number of cinemas and the vast attendances that they enjoyed.
With the team here at P4P all cinephiles, you can imagine the excitement when we were invited to create a marketing campaign for the former Odeon Cinema on West Regent Street, Glasgow. This 1934 art deco building, which was originally the Paramount Cinema, is now being given a new lease of life as a comprehensive refurbishment transforms the building to provide 14,400 sq ft of unique office space.
Our first task was to rename the building and following a list of options being drawn up ‘The Reel House’ was selected. A new brand was then created utilising a strip of film to reflect the building’s history.