Unloch

Industry

Hospitality

Client

SSAA Retail

Deliverables

Naming, Branding, Website, Business Stationary, Branded Items & Signage

Your Perfect Scottish Getaway...

Introducing Unloch - boutique apartment living for those visiting the heart of Glasgow. Seamlessly connecting the vibrancy of urban city centre life with the tranquility of Scotland’s natural landscapes; all on your doorstep.

What a great project; a slight twist on normal property marketing.

When the Unloch team came to us; they had a property and an idea; the rest was down to us. Their idea was to bring boutique living to an apartment space in the heart of Glasgow City Centre. The first location aptly named ‘The Townhouse’ is a place for those visiting the city for leisure and business. Somewhere your every need is catered for; a home from home feel and everything Scotland has to offer on your doorstep or within easy reach.

The property went through an extensive refurbishment and now exudes luxury; combining historical features with contemporary living. Every detail has been thought out to make staying at The Townhouse simple from arrival to departure.

We carried this theme through the marketing; simple and clean aesthetic, in particular the website; which needed to convey the desired messaging; contain all the relevant information and be entirely user friendly. Beautifully photography really helped to punctuate the design.

After an extensive research process; working closely with our clients and feeding in their vision; we pitched the name Unloch.

We felt it said all it needed to say and had the exact amount of Scottish-ness required. And the brand itself looks great; a clean, modern and strong logo, supported by a lovely secondary serif font; all set against a crisp colour palette that spotlights the interior finishes.

As with any big project; there are a number of elements to the marketing; and it’s always great to see them go from concept to production and be seen out in the world. We ran our brand out across signage, bags, notebooks, slippers, umbrellas and more…

It was great to collaborate with the team 
at Centurion Signs on the production and installation of the signage. The team at
BNB Host who implemented their booking system with our custom website. And Camera Fly for the brilliant photography work.

This was a great project to work on; in particular through the research process and running out the marketing materials it reminds you how much we have right on our doorstep and further afield; within minutes you can be dining in Michelin Star restaurants and within a few hours you can be immersed in some of the most stunning landscapes in the world; Scotland really has it all.

View more work